Japanese carmaker the company has officially confirmed plans to launch a new sub-4-metre SUV for the Indian market in 2028. This strategic move marks the company’s return to one of the country’s most competitive and fastest-growing vehicle segments.
The upcoming compact SUV is expected to take on established rivals including the Maruti Suzuki Brezza, Tata Nexon, and Hyundai Venue. This announcement was made during the company’s latest global business briefing where the company outlined its future strategy for India.
Why the company is Returning to Sub-4m Segment
Honda’s re-entry into the compact SUV space comes nearly five years after discontinuing the the company WR-V in 2023. The WR-V was phased out due to stricter emission regulations, but the segment has grown significantly since then.
Manufacturers in this space have continuously introduced:
- New features and technology upgrades
- Multiple powertrain options including petrol, CNG, and hybrid
- Advanced safety features
- Connected car technology
Honda currently has limited presence in the mass-market passenger vehicle space, with the Amaze being its only sub-4-metre offering. This new SUV will help fill that gap.
the company’s India Expansion Plan
Honda has announced plans to launch new models in two key categories by 2028:
- Sub-four-metre vehicles — Including the upcoming SUV
- Mid-size segment — Building on the success of the the company Elevate
The company is also aiming to expand its customer base by targeting buyers upgrading from motorcycles to cars. Honda currently sells close to six million motorcycles annually in India and plans to increase its two-wheeler production capacity to around eight million units by 2028.
Expected Specifications
While Honda has not revealed detailed specifications yet, here’s what we expect:
Engine Options
| Variant | Engine | Power | Expected Launch |
|---|---|---|---|
| Petrol | 1.2L NA | 90 PS | 2028 |
| Petrol Turbo | 1.0L Turbo | 120 PS | 2028 |
| Hybrid | 1.5L Atkinson | 130 PS | 2029 |
Expected Features
- Safety: 6 airbags, ADAS features, electronic stability control
- Technology: 10-inch touchscreen, wireless CarPlay/Android Auto, digital instrument cluster
- Comfort: Automatic climate control, ventilated seats, sunroof
- Connected: the company Connect app with remote features
The new model is expected to sit below the the company Elevate in the brand’s India lineup.
Competition Analysis
The sub-4m SUV segment in India is extremely competitive:
| Model | Price Range | Key Strength |
|---|---|---|
| Maruti Suzuki Brezza | ₹8-14 lakh | Value, fuel efficiency |
| Tata Nexon | ₹8-15 lakh | Safety, features |
| Hyundai Venue | ₹8-15 lakh | Premium feel, DCT |
| Kia Sonet | ₹8-15 lakh | Design, warranty |
| Mahindra XUV300 | ₹9-15 lakh | Safety, driving dynamics |
the company will need to offer competitive pricing and features to make an impact in this crowded market.
Will Honda Succeed This Time?
Honda’s previous attempt with the WR-V didn’t work out due to regulatory challenges. However, the company seems prepared this time with:
- Better understanding of Indian market requirements
- Clear product strategy with multiple segments
- Focus on entry-level buyers from two-wheeler segment
- Potential hybrid options for future-proofing
The 2028 launch timeline also gives Honda enough time to develop India-specific features and competitive pricing strategy.
Key Takeaways
- Honda confirmed new sub-4m SUV for India launching in 2028
- Will rival Maruti Brezza, Tata Nexon, and Hyundai Venue
- Expected to sit below the company Elevate in lineup
- Multiple powertrain options including potential hybrid
- Part of Honda’s broader India expansion plan
Honda’s return to the sub-4m SUV segment is exciting news for Indian car buyers. With competition heating up, consumers can expect better features and competitive pricing from all manufacturers.
Would you consider the upcoming Honda SUV? Let us know your thoughts in the comments below.
